The New Rules Book Review


I think Brian Kardon (CMO, Lattice Engines) sums it up best in Chapter 24: Make it Happen: “…you can’t outrun the ball. For a certain amount of time you can, but you’ll get to a point where someone asks a technical question or something with a little more depth, and if you haven’t done it, you’re not going to be successful.”

David Meer51-PDe-yIpL._SX331_BO1,204,203,200_.jpgman Scott expertly frames the industries biggest changes and persuades his readers that it’s the new way or the highway. Some books present information while others will just try to convince readers why they have to change, but Scott’s New Rules of Marketing & PR does both in an non-obtrusive way that leaves the reader wanting more. In an increasingly digital world, Scott shows his audience how changing with the times not only gets your company “up to snuff,” but propels it forward.

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David Meerman Scott

The New Rules offers both solutions to problems and a “how-to” of sorts to get started. Similar to Lisa Buyer’s Social PR Secrets, the book provides information and tips in an easy-to-read form with applicable examples that make it easy for both the newbie and seasoned professional to understand. The tone isn’t patronizing and patient with readers and Scott painstakingly walks through each “new rule.”

Kardon said it right: “…if you haven’t done it, you’re not going to be successful.” The New Rules of Marketing & PR ensures your success by teaching, showing and engaging readers how digital they can be.

Sample VNR: St. Mary’s

St. Mary’s Children’s Research Hospital

135 College Station Boulevard. Bryan, Texas 08028. 717-123-4567

Contact: Katarina Aleea DeFelice, Director of Public Relations 717-487-4513

 

EDITED STORY + B-ROLL AND EXTRA BITES

TRACK 1–VOICE-OVER ONLY** TRACK 2–NATURAL SOUND ONLY

 

CHILDREN’S RESEARCH HOSPITAL FOSTERS RENEWAL WITH NEW MEMORIAL GARDEN

(SUGGESTED INTRODUCTION)

St. Mary’s Children’s Research Hospital will host a Valentine-themed carnival this weekend at the Thomas and Rose Marie Donnelli memorial garden.

 

SCENE :20 seconds of memorial garden

VOICE OVER:

Today, St. Mary’s unveiled its new memorial garden that commemorates founders Thomas and Rose Marie Donnelli. Together with Target, St. Mary’s will host a Valentine Carnival in the garden this weekend to wrap the patients of St. Mary’s in love.

 

SCENE :20 seconds of the Valentine Carnival

VOICE OVER:

The carnival incorporates music, games and food with learning and celebration. The Blenders will perform as children and families munch on funnel cake, create love letter mailboxes and explore St. Mary’s $1 billion campus expansion and school redesign.

 

SCENE :05 seconds of ribbon cutting ceremony outside the St. Mary School

VOICE OVER:

Terri Donnelli, the founders’ daughter, thanked the community for its generosity.

 

SCENE :15 seconds of Terri Donnelli soundbite

VOICE OVER:

“From the bottom of my heart, I want to thank all those generous people who continue to work with the foundation to help us find cures and treatments for their devastating illnesses.”

###

Sample News Release: St. Mary’s

St. Mary’s Children’s Research Hospital

Bryan, Texas 68134

1-800-STMARYS

Date: 16 February 2016                                                          Contact: Katarina DeFelice

For Immediate Release                                                          Director of Public Relations

                                                                                                                 (812) 123-4567

Hope in Bloom

BRYAN, TEXAS:  Pain. Suffering. Heartbreak. Three things St. Mary’s Children’s Research Hospital hopes to avoid for its patients. Instead, the world-renowned research hospital offers hope and renewal in an atmosphere surrounded by cascading waterfalls.

Today, St. Mary’s unveiled its new memorial garden designed to relieve the stress of childhood illness on residents and visitors. The garden commemorates founders Thomas and Rose Marie Donnelli and stands adjacent to the Italian American Helping Hand (ITAHH) pavilion.

This weekend, St. Mary’s and Target Department Stores host a “Valentine-ival” to brighten spirits and wrap the patients and families of St. Mary’s in love. The Target-sponsored, Valentine-themed carnival incorporates music, games and food along with learning and celebration. Local music group The Blenders perform as children and families munch on funnel cake, create love letter mailboxes and visit the new St. Mary’s School. Target resigned St. Mary’s School to better serve patients through bigger classrooms, new furniture and interactive SMART Boards™ .

St. Mary’s officials will also announce the completion of the $1 billion, five-year expansion that helps realize the dream of Thomas Donnelli that “no child should die in the dawn of life.” The expansion doubles St. Mary’s campus, modernizes radiation therapy in an adolescent setting and renews the commitment to family-centered care.

At the center of it all, the founders’ daughter Terri Donnelli smiles through tears of joy. “My parents are smiling in heaven knowing that today their dream to help children took a major step forward. From the bottom of my heart, I want to thank all those generous people who continue to work with the foundation to help us find cures and treatments for their devastating illnesses,” Donnelli said.

St. Mary’s Children’s Research Hospital opened in 1962 with Thomas Donnelli at the helm. The hospital treats more than 5,700 patients a year, publishes 700 papers a year and remains the only pediatric cancer research center where families never receive a bill for treatment.

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Baby I’m Back!

I started school this month… I’m a junior in college!

A JUNIOR.

That means I have to win at everything for the next two years and hopefully I get a job that helps me put a dent in my student debt and save me from an overwhelming downward cycle of working in retail and crying at the bank.

But it also means I’ve collected lots of knowledge and experience, (generally) know what I should do and what I shouldn’t do, and still procrastinate because homework sucks.

This year, I’m the Vice President of my school’s chapter of the Public Relation Student Society of America. I plan meetings, invite speakers, coordinate schedules and publicize our club and events wherever and whenever possible. Disney taught me a lot of responsibility and time management. Even though I work best under pressure, I know how to get things done in a timely manner.

I’m really excited to see what this year holds. I actually really enjoy taking 6 classes (and I still ended up with a breezy schedule!), and I’ve limited my organizations to just two or three… okay, four. But it’s better than the seven I tried to do last year!

Blossoming in my PR career, I understand just how important an online presence is. I also have used this blog for a few classes already, so I already know it comes in handy.

Keep an eye out for more posts, I’ll be covering the events in Philly when the Pope comes in just a few weeks! And don’t forget to never grow up!

Special remembrance for those who gave their lives fourteen years ago. The entire world was rocked by such ruthless hate and terrorism. I thank God every day I was able to keep my family, but pray especially today for those who weren’t as lucky. If you see a service member of any branch, please reach out to them and thank them for the incredible sacrifices and risks they make for others.

Updatey-Watey

Hello!

So it’s been a super busy time over here. This semester I took 18 credits (6 classes) while being the Director of Philanthropy of my school’s Public Relations Student Society of America, attending bi-weekly Senate meetings for the Student Government Association, mentoring two mentees every week, meeting with a professional mentor, heading a fundraiser, working with a PR client and copyediting for my professor! Just a normal week. Still, I am able to find time to craft for the hell of it, binge watch Netflix or on lots of yummy candy and most importantly, spend as much time as I can with my amazing, wonderful, sexy and awesome boyfriend.

Some exciting news: I was accepted into the Disney College Program, lasting from February 2015 to August 2015! It was a snap decision to apply, but is something I’ve always wanted and cannot wait to begin my amazing journey. I’ll be documenting my adventures daily on my YouTube channel, feel free to follow along!

Some more exciting news: My boyfriend Lucas and I just celebrated our year anniversary. While it may not be too important to you, it means everything to me… as does Lucas! We fall more and more in love each day and I can’t wait to spend more time with him. I just wanted you all to know that 🙂

Thanks so much for following me, it means so much! Have a wonderful, wonderful night!

Back and Kicking

After years of having this blog but not doing much with it, I’ve decided to once again pledge a weekly post.

The posts will really depend on my mood, they could range from an article about Public Relations to the difficulties of a long distance/military relationship. Short stories or musings could fill the void between.

Thanks again for checking out my thoughts, and stay well