The New Rules Book Review


I think Brian Kardon (CMO, Lattice Engines) sums it up best in Chapter 24: Make it Happen: “…you can’t outrun the ball. For a certain amount of time you can, but you’ll get to a point where someone asks a technical question or something with a little more depth, and if you haven’t done it, you’re not going to be successful.”

David Meer51-PDe-yIpL._SX331_BO1,204,203,200_.jpgman Scott expertly frames the industries biggest changes and persuades his readers that it’s the new way or the highway. Some books present information while others will just try to convince readers why they have to change, but Scott’s New Rules of Marketing & PR does both in an non-obtrusive way that leaves the reader wanting more. In an increasingly digital world, Scott shows his audience how changing with the times not only gets your company “up to snuff,” but propels it forward.

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David Meerman Scott

The New Rules offers both solutions to problems and a “how-to” of sorts to get started. Similar to Lisa Buyer’s Social PR Secrets, the book provides information and tips in an easy-to-read form with applicable examples that make it easy for both the newbie and seasoned professional to understand. The tone isn’t patronizing and patient with readers and Scott painstakingly walks through each “new rule.”

Kardon said it right: “…if you haven’t done it, you’re not going to be successful.” The New Rules of Marketing & PR ensures your success by teaching, showing and engaging readers how digital they can be.

The Power of Prayer

Whatever you ask in prayer, believe that you have received it and it will be yours.

Mark 11:24

As some may know, I was truly saved by God two years ago when I participated in the Disney College Program. I know the exact time and place and feeling and I never want to forget it.

Lately I’ve been diving deeper into my faith: studying scripture, reading devotionals; anything I can do to really live the life Christ died for me to live. I’m trying to walk in his footsteps (like millions of others), but continually fail (like millions of others).

Today I woke up happy enough, but I seemed to have a black cloud over my head all day. I couldn’t shake the feeling of what I can only describe as despair. It weirds me out to call it that, because today wasn’t all that bad at all. I got to see my fiancé the night before, had all my work done and have been feeling pretty well physiologically.

It started when I got an early morning rejection from a job I really didn’t even want. It stung a little, but pushed it to the back of my mind and (thought) I got over it. An hour or so later I got a second rejection from a job I knew I probably wasn’t going to get but wanted anyways.

This was my third rejection in just a few days. While I’m growing thick skin, I couldn’t help but despair and panic a little. I’m getting married in a year and I need a job that I can help pay the bills with! I have school loans! I worked my butt off for four years to make myself an outstanding candidate and now I feel I’m falling flat!

Honestly, the whole “despairing at jobs” thing was just a mental downward spiral for me – I’m applying early and these places need to hire someone now and it’s unfair (and selfish) for me to think they’d hold a job for some kid for four months! Now that I have a little perspective, I can see that. But at 10 a.m. this morning, I did not.

I talked to God on my walk home and read my devotionals, which really gave me peace but I still felt that there was something holding me back. The entire day I had been talking to God, asking him for peace; asking for a path or an opportunity to see his plan or an answer, but I just felt silence.

Then I got a call from Lucas and talked to him about how I was feeling. Suddenly, I realized where all my problems had stemmed from: a day or two ago, we heard he may deploy and I didn’t realize how much it affected me. As I looked back through the day, all my worries and thoughts were around him and his safety. On the phone he laughed and said, “Didn’t I tell you? That’s not happening anymore – we don’t have to worry.” I let out an audible squeal – thoroughly overjoyed at the news. At that moment, I look outside and it’s snowing.

How perfect, right?!

God knew the worries of my heart before I did and sent me a new beginning; a pure, fresh breath to the day to remind me that 1) He’s always with me and listening and 2) no matter what my situation in life should be, I can’t hang my happiness and joy on it.

I’m constantly amazed by the glory and power of God. It’s truly astonishing and I am in total awe, still, of what he did in my life today.

Tonight I want to keep all the college seniors and military significant others in my prayers.

Seniors – I feel you. It’s a tough road to hoe and nerve-wracking and scary and unknown. As many times as I’ve offered my life up to God, I keep pulling back the reins and try to steer it where I think it should go. So I pray that we all let the Lord’s will work in and through our lives and that we can wait and see what wonders he will work through us.

Military wives, girlfriends, family and friends – I give you my 1000 percent respect. I didn’t even get a taste – barely a whiff – of what your daily life is like and I went into a mental tailspin. I pray that the Lord continually brings you peace and strength and that he provides for you and your families while your loved one(s) are way.

Coming back the the verse in Mark, I urge everyone to realize how great our God is. He’s not a spiteful or selfish God; he loves you so much that he sent the thing most important to him – his Son – to die so we could be with him. He states – “Whatever you ask in prayer, believe you have received it and it will be yours.” How crazy is that?!

I needed this verse today. Maybe you did too! And remember: God is always with you.

Back and Kicking

After years of having this blog but not doing much with it, I’ve decided to once again pledge a weekly post.

The posts will really depend on my mood, they could range from an article about Public Relations to the difficulties of a long distance/military relationship. Short stories or musings could fill the void between.

Thanks again for checking out my thoughts, and stay well