I was very excited to write this article – my job after graduation deals with a lot of SEO (or “Search Engine Optimization“) so getting extra practice in before I start is always something to smile about!
Donald Dunnington’s Hyper-Local SEO & Marketing pointed out some very specific takeaways I’d like to share regarding SEO:
- Successful marketing starts with SEO: I never realized it, but SEO truly does start the marketing (and later, buying) process. It largely affects what B2B and B2C consumers see when they start their search for products or services. Getting the keywords right can mean big bucks for your company or office.
- Sometimes (most times), literal translations won’t work: The euphemisms or cultural slang we use in South Jersey just won’t carry the same meaning in Germany. To combat this issue, translators must find the closest euphemism in the new language and translate that – if it even works with the marketing message anymore.
- Visual PR is very important: At this point, it’s almost not enough to tell a good story with original content – readers want to see content driven by powerful visual stories as well. Impactful photos, illustrations, animation, videos and infographics all play a huge role on websites and in social media.
While these are only a few takeaways of what could be an enormous list, I feel they are the most important because while they’re simple, they act as doors to open huge possibilities. First, if no one can find you, the campaign is dead. Second, the MAC triad shows that an interruption between the audience and message (poor translation of keywords or message) kills a campaign. Third, readers’ attention spans grow infinitely smaller and must be caught by an interesting or evoking graphic to be held. Dunnington’s explanations of Hyper-local SEO and marketing really hit home the finite detail a communications professional must take in seeing a campaign to fruition.
What do you think the most important part of SEO is? Do you even think about SEO in the sphere of a PR campaign?